Royal Oud London welcomes you to explore Arabian perfumes at 190 Cricklewood Broadway. Discover fragrance collections, ask questions and find a scent that feels personal.
Whether you are choosing an everyday favourite or buying a gift, a helpful conversation makes a useful starting point.
Discover Royal Oud London in Cricklewood
Look for the dark shopfront and gold crown above the entrance. Inside, white shelving and a central display island bring different fragrance styles together.
Rather than deciding from a photograph alone, bring a few perfume names or describe the mood you enjoy. Then explore suitable options with the team.
A visit to Royal Oud London can help turn a long online wish list into a more focused selection.
Friendly Staff, Personal Fragrance Advice
Our experienced staff know perfumes well and enjoy helping customers. You do not need specialist vocabulary to explain what you like.
First, tell us your budget, favourite fragrances and any notes you prefer to avoid. We can help you compare fresh, floral, sweet and woody directions.
For example, a soft vanilla preference gives a different starting point from dry woods or bright citrus. Also, ask which testers are available.
At Royal Oud London, beginners and fragrance enthusiasts are welcome. Take time to ask questions and explore your shortlist.
Explore the Collections Before You Visit
Start with the French Avenue and Maison Asrar collections online. Alternatively, browse Ahmed Al Maghribi for another fragrance house to explore.
You can also discover Paris Corner, Arabiyat Prestige, Reef and Al Majed Oud across our catalogue.
These are online collection links, rather than a promise that every bottle is at Royal Oud London. Please confirm a specific product before travelling.
Explore Perfume Collections and Fragrance Styles
A perfume collection can offer many different moods, from bright and refreshing to soft, sweet or richly woody. Start with the feeling you enjoy.
For example, explore our floral fragrances if you enjoy flower-led compositions. Alternatively, browse powdery and musk perfumes for another direction.
However, perfumes within one family can still feel very different. Ask the team about the balance of freshness, sweetness, spice and woods.
In addition, discover our fragrance oil collection and bakhoor collection online. These offer other ways to explore fragrance alongside your usual spray.
These editorial collection images offer inspiration from across our stores. Contact the branch to discover its current selection and available testers.
First, choose a few styles that interest you. Then ask the team to help you compare them during your visit.
Choose a Scent Style and Occasion
Instead of following popularity alone, compare the fragrance character with your own preferences. The following guide can help you explain your ideal direction.
| Your preference | Collection to explore | What to discuss |
|---|---|---|
| Bright and fresh | Fresh & Citrus Scents | Crisp citrus or a gentler fresh impression |
| Sweet and comforting | Gourmand Perfumes | Soft sweetness or a richer dessert direction |
| Dry and wood-led | Woody Fragrances | The balance of woods, spice and sweetness |
For gifts, Royal Oud London can help you think through the recipient's preferences. Also, check the contents of any gift set before choosing.
Plan Your Visit to Royal Oud London
Our London address is 190 Cricklewood Broadway, London NW2 3EB. Use the map to plan your route to the correct branch.
Open the branch listing on Google Maps for directions, photographs and current listing details.
Before setting out, check opening hours and contact our team about any specific bottle or tester. Hours can change on holidays.
If you are visiting after work or travelling across London, confirm your plans first. This makes your visit easier to organise.
Make Your Next Fragrance Choice Personal
Visit Royal Oud London with an open mind and a manageable shortlist. First, compare your opening impressions; then take time to notice how each scent develops.
Have a look at our woody fragrances and fresh and citrus collection as well for contrasting scent ideas.
Alternatively, browse our complete perfume collection and save the names you would like to discuss. We look forward to welcoming you.
Store photographs from our locations page and owner uploads on Google Maps, lightly retouched. Collection illustrations are AI-assisted editorial images based on store photographs. Branch details checked 29 October 2026.
